Volkswagen relishes competition in Chinese EV market

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Volkswagen wants to expand both its higher-end and lower-end offering in the Chinese market, China chief Ralf Brandstaetter said on Monday, calling the country's high-paced, competitive market a 'giant fitness centre for the industry'.

A Volkswagen ID.6 X is displayed ahead of the Shanghai Auto Show, in Shanghai, China April 18, 2021. REUTERS/Aly Song/File Photowants to expand both its higher-end and lower-end offering in the Chinese market, China chief Ralf Brandstaetter said on Monday, calling the country's high-paced, competitive market a "giant fitness centre for the industry".

"We don't want to give up this competition - we want to participate," Brandstaetter said at a media roundtable. Asked if the carmaker aspired to remain the number 1 foreign carmaker in China in the electric era, he said: "We want to play a leading role... the cards are being mixed anew." "We give ourselves more time because of our quality standards, but we could be faster," Brandstaetter said.

 

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