Tanduay, a brand of rum produced by Lucio Tan’s LT Group Inc., has partnered with Weisshaus, a leading distributor of international spirits, to bring the local brand to Austria.
“In our experience, rum connoisseurs in Austria generally like to experiment and are constantly on the lookout for new rums. Asian rums, in particular, are currently very popular, as they are also seen as an expression of the Asian way of life and nightlife, which is very trendy in this country.”“Rum is enjoyed both at home and in bars and restaurants,” Osler said.
“It is a great time for Tanduay as we bring our Philippine-made rums to more countries that have a rich spirits culture. With Weisshaus as our partner, we believe that we will reach more customers in Austria,” Tan said. The Tanduay Asian Rum Gold, Tanduay Asian Rum Silver and Especia Spiced Rum, meanwhile, are for mixing with cocktails.He said Weishauss will bring Tanduay to trade fairs where they could give samples or hold tasting events and master classes.