all have in common? They’ve all had the Bugatti badge hastily slapped onto them in order to make them cost more.lifestyle business, and business is a-booming. Bugatti International celebrated 20 percent growth year-on-year in 2022, something it calls unprecedented in its history.
Bugatti is “synonymous with excellent, innovative and exquisite creations that go beyond the automotive sphere,” says Wiebke Ståhl, Bugatti International’s managing director. “The success that our brand expansion arm of Bugatti has experienced in 2022 is underscored by our highly focused approach and in teaming up only with the right partners for the right projects at the right time, ensuring the partner’s brands and the creations embody Bugatti’s core values and a shared vision.
Indeed, the brand says that it will break new ground in 2023, slapping the Bugatti badge onto products in marketplaces that it has not reached before. Already, the brand has released