US sues Google over dominance of online ad market

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The US government is suing Google, seeking the breakup of its advertising business for alleged anti-competitive behaviour

Filing a major antitrust case against the tech giant, the US Attorney General Merrill Garland said today that Google has abused its near monopoly in"Ad-Tech" - the automated buying and selling of advertising on websites and on mobile devices worldwide over the past 15 years.

In court filings the US Department of Justice said Google abuses its monopoly power to hurt online publishers and advertisers trying to use competing products. The filing states:"Google uses its dominion over digital advertising technology to funnel more transactions to its own ad tech products where it extracts inflated fees to line its own pockets at the expense of the advertisers and publishers it purportedly serves".

 

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