Getir has appointed its current UK general manager, Kristof Van Beveren, to become its first US general manager. Van Beveren joined Getir after it acquired his own UK grocery-delivery firm, Weezy, in November 2021. He will be replaced in the UK by Chris Chaaya, who held the equivalent role at Gorillas prior to its acquisition.
"What we have done in the UK in the past year has been positive, a success, our biggest international market so far," he said."The US is a smaller market [for us], but the potential is a very high one." It will need to survive and raise further funding in a tough economic environment that is seeing consumers pull back on discretionary spending.by negotiating wholesale deals with consumer-goods firms and then charging a markup for quick delivery, akin to a convenience store. However, their operational costs include owning and maintaining warehouses, often in urban locations, and paying delivery drivers.
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