Spooky Snapchat ad promotes its AR filters; SNAP's Q4 earnings produce stock sell-off

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Snapchat's television commercial was spooky as it displayed some of the app's AR-based filters.

The comments from Twitter users were pretty much along the lines of this response from Van Lathan Jr who wrote that"this Snapchat commercial is demonic af." Alison Haislip asked,"Nobody was okay with that Snapchat commercial, right?" And Rosa Sparks tweeted this,"Well that Snapchat commercial was unnecessarily terrifying."

For all of 2022, revenue rose 12% to $4.6 billion. In a statement, the company said,"On the monetization side, we anticipate that the operating environment will remain challenging, as we expect the headwinds we have faced over the past year to persist throughout Q1." Now that doesn't sound so good, does it?

 

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