‘Angry Birds’ Company Rovio Starts Sale Talks With Israel’s Playtika

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The Israeli social gaming company has made a $735 million bid for the Finland-based Rovio.

“Pursuant to its fiduciary duties, the board of Rovio continues to explore all strategic alternatives in order to reach the best possible outcome for Rovio and its shareholders,” the company said in a statement. “There can be no assurance that the strategic review and the preliminary non-binding discussions will result in any cash or other tender offer or any other transaction, or the pricing of any such possible transaction. Rovio will release further information at an appropriate time.

Playtika’s move for Rovio follows similar consolidation moves across the gaming industry. Microsoft is in the process of buying Activision Blizzard, makers of

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