AMC will start charging more for better movie theater seats | CNN Business

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AMC Theaters is changing the way it charges for seats

America’s largest movie chain announced that the prices of a ticket will now be based on seat location, meaning seats in the front will be cheaper while more desirable seats in the middle will now cost more. The ticket pricing initiative, called Sightline at AMC, will roll out at all of its roughly 1,000 movie theaters by the end of the year. Three pricing tiers will soon be offered.

“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experience-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, AMC’s chief marketing officer, in a press release. AMC said a seating map will show the adjusted prices and Sightline will only be used on showings after 4 pm. Live theater, such as Broadway, has long been using a similar method of pricing for seats .

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AMC really fell off after better call saul 🙄

So they will have to pay for staff to check that people are in the right seats and stay in them the whole movie?

Amc stick up over 12 percent today

All corporations are horrible

Haha yeah that’s gonna get people back in theaters

I'm not trying to be funny or troll but who goes to the theater anymore anyway? You can wait 2 weeks and the movie is online anywayand avoid all the crowds and that means alot to people with social anxiety. Lol

Didn't Cheena dumped its stake as the largest shareholder and then profited on the ride to the bottom.... 🤔

A sure way to make people stay at home and stream films

This is ridiculous.

More reason not to go

123 movies doesn’t charge for seats btw

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