Founded in 2012 in the weeks after the London Olympics and based just outside Oxford, VeloVixen aimed to provide premium cycling clothing for fashion-conscious female cyclists, as well as creating a hub for women’s cycling in the UK.
As news emerged of the liquidation, Stolen Goat’s Bland was one of the first to pay tribute to what he described as the “inspiring” brand, with whom he had worked closely for the past six years, and – with the Binghams keen for the VeloVixen name to continue in some form – now seems set to continue the company’s ambition to encourage and support women in cycling.
VeloVixen’s co-founder Phil Bingham added: “Whilst bringing 11 years of hard work to a close is never going to be easy, there is a silver lining to every cloud. We could not be more delighted that the VeloVixen brand, which has contributed so much to so many people’s lives, is to be adopted into the loving care of our friends at Stolen Goat.
“We have total confidence that they will do justice to everything that we have created. They will no doubt help to spread the VeloVixen word further still, and bring new dimensions to our creation that we hope our existing customers will enjoy. We wish them every success and happiness in taking on VeloVixen and can’t wait to see how it goes!”
The takeover coincides with the creation of the Herd Group parent company and the acquisition of Wildcat, the UK-based bikepacking bags and accessories brand.