Is the fashion industry living up to promises of size inclusivity?

In recent years, there have been tons of promises from the fashion industry about being more size-inclusive. Companies started being more diverse in modeling and advertising, and a lot of major retailers are tackling a huge rebrand to widen their size range.

Across body types, many Americans still feel like shopping for clothes can still be needlessly hard. To really understand why, it starts with how our clothing gets made and the design process beforehand. Gianluca Russo is the author of"The Power of Plus" and has written about the lack of plus-size representation in fashion education.

This makes it especially hard for smaller brands, even those that prioritize popular larger body types, to find a manufacturing partner. Some small business owners have found this not only keeps their prices high, but it sometimes means operating at a loss when expanding their size range. "How many of the larger units they're buying versus the smaller units and where in the stores they were going and what that meant about overall how successful they'd been in planning their inventory — that it was a bigger challenge for them than they anticipated," Boujarwah said.

Things get even more confusing with the practice of "vanity sizing" where brands intentionally set the sizes for clothes incorrectly. This usually involves calling a piece of clothing a smaller size than it actually is, and it began as a way to tap into biases against fatness, making shoppers feel happier and more willing to buy when they see they fit into a smaller size than they thought.

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