The regional manager of the global e-commerce and direct selling leader, in a statement, underscored the need for honesty and transparency from entrepreneurs involved in direct selling.
He added, in the past, companies did not prioritise transparency and honesty in business. Most organisations operated opaquely, and not even employees had first-hand information on all. He said: “World Federation of Direct Selling Associations report, Africa in 2020 saw a 17.3per cent year-on-year increase in the number of individuals involved in direct selling with brands like QNET tapping into the trend by expanding its presence in the region.
Fall stressed that teaching employees, partners and customers how the business owner would want to be treated aids in creating an environment of trust and support. Such become the building blocks of long successful relationships, a phenomenon no different in the direct selling business, which has penetrated the African market somewhat aided by the COVID-19 pandemic.
On the other hand, honest business practices in direct selling build foundations of trust with customers and every other individual and entity. By putting credible information in people’s hands, they can make more informed and, therefore, better decisions and choices.