Business Maverick: Musk forced algorithm change to help boost his tweets, platformer says

The billionaire Twitter owner was said to be unhappy with the number of views of his Super Bowl tweet. As a result of his request, Twitter excluded Musk’s tweets from filters designed to improve the quality of users’ timelines, Platformer said, and artificially boosted them by a factor of 1,000. Users across Twitter complained about seeing an abundance of the owner’s missives on the day following the Super Bowl.

Musk’s message of support for the Philadelphia Eagles on Sunday got significantly lower engagement than US President Joe Biden expressing a similar sentiment. The company’s chief has been increasingly focused on – and frustrated by – his personal engagement numbers, which have been dropping in recent weeks, the report said. Musk has nearly 129 million followers, whereas Biden’s account has 37 million.

Before taking the company private in a $44-billion deal in October, the Tesla chief executive officer spoke of his desire to make it an even playing field and eliminate bias in the system. Twitter didn’t immediately respond to an emailed request for comment. Musk tweeted liberally about Twitter and its functionality after the publication of the report, but didn’t address its content.his tweets were going to be force-fed to Twitter users. He also said the company was making adjustments to the algorithm.

Didn't notice any 'glut' in my feed

He owns it mos.

You sound the The NY Times 🤮

So the real question to see this in perspective is when will DM and South African corporate media ever report on the TwitterFiles and why do they hate elonmusk so much?

The man is such a snowflake 😂

It's his platform. Kind of his right to use it to communicate his messages...

If he wants his views to be forced onto others, they'll just block him. I did and twitter is now more tolerable.

He owns it. Good for him. As long as he doesn’t censor others. Where were your articles complaining about the conduct of the previous setup of speech suppression ?

This man is far from chemically balanced. He must use some of his money to get help before it's too late.

How does the freedom of speech claims balance with this algorithm manipulation? Bizarre

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