Nutritional supplement company Bountiful Co. will pay $600,000 following Federal Trade Commission allegations that it made products onThe FTC said the case marks its first enforcement action against a practice called “review hijacking,” in which a marketer makes reviews for one product appear to apply to another.
The FTC said Bountiful took advantage of an Amazon feature that lets vendors create or request to create “variation” relationships between products that are similar but differ in narrow ways like color, size, quantity or flavor. Products considered variations share the same product page on Amazon as alternate choices, such as a T-shirt offered in multiple colors.CMO Today delivers the most important news of the day for media and marketing professionals.
A spokesperson for Amazon.com Inc. said it would continue to assist enforcement agencies in “holding bad actors accountable.” Amazon said sellers have the ability to directly update their listings and that its policies prohibit listing incorrect information on a product’s page.
What the world is going on in America today this country is wicked as hell we full of corruption at its highest level and seem like no one can get a grip on it 🫡
FDA needs to thoroughly review and test their products...pure crap! Potency is completely made up hog wash 🧼
I feel like all these companies be doing this with the reviews of products
February 22, 2023 - Russia suspends the New START nuclear treaty, which is the only nuclear treaty in effect between the US and Russia, saying that the U.S. is 'weakening' the security of the Russian Federation.
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