Warner Bros Discovery earnings: CEO David Zaslav faces new challenges

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Warner Bros Discovery CEO David Zaslav faces complex challenges as a combined HBO Max-Discovery streamer preps to launch this spring and staffers fear more layoffs and cuts

CEO David Zaslav is expected to provide an update of the company's financials and outlook for the year ahead.

from its HBO Max app and elsewhere. WBD also shed more than half its stock price since the merger deal closed April 8, before a more recent partial recovery.will be providing an update of the company's financials and outlook for the year ahead. Macquarie analyst Tim Nollen January 30 raised his price target for Warner Bros. Discovery to $20 from $16, assuming the heaviest cost cutting is done and despite the fact that the near-term ad outlook is poor.

WBD's new strategic weapon in the streaming wars is a mega app that combines the prestige content of its HBO Max service with the reality TV-heavy fare of Discovery+. The company has also pledged to raise prices, saying the days of subscriber growth over profits are over — though iton earlier plans to shed Discovery+ and will now keep the lower-priced service as an alternative to its combined steamer.

 

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