Geoff TaylorTwist has been CEO of Ukie, the U.K. trade body for the games and interactive entertainment industry, since 2012 and was awarded an OBE for services to the creative industries in 2016. BPI’s chief strategy officer,The labels trade body celebrates its 50th anniversary this year and represents the U.K. arms of all three major labels, as well as more than 500 British independents.
In a statement announcing her appointment, Twist said she was looking forward to supporting BPI label members and the wider music community “in fully realizing the value of music – growing the market, boosting exports and ensuring the recognition and backing the industry deserves.” Prior to joining Ukie, Twist held senior roles at the BBC and commercial U.K. television station Channel 4 and was awarded a doctorate by Newcastle University in 2001. BPI chairsaid the incoming chief executive’s “fresh perspective” and “rich breadth of experience” across the creative industries will prove invaluable to the organization’s members “as we navigate great changes in our industry.”