Chinese tourists visited the Grand Palace in Bangkok, Thailand, three years after the COVID-19 pandemic. Photo: Wang Teng/Xinhua via Getty Images
Tourism companies around the world are planning for the return of Chinese tourists by offering packages and services tailored to unique experiences, capitalizing on a trend that began before China locked down in 2020.The tourism industry must meet the demand for experiences and services tailored to Chinese tourists if it wants to reap the benefits of the largest traveler market, experts told Axios.
"[We are seeing] more spending on experiences — upgrading hotels, eating fancier meals, riding a hot air balloon, [and] going on a safari," Sienna Parulis-Cook, director of marketing and communications at research firm Dragon Trail International, told Axios.