Oilsands companies’ ‘false’ net zero ads spur complaint to Competition Bureau

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If found to have breached competition law, companies could theoretically face a fine of $9 billion.

The Pathways Alliance of oilsands companies has blanketed the country with a false advertising campaign designed to influence government and manipulate public support for the industry with the highest carbon emissions in Canada, according to a complaint filed with the Competition Bureau on Thursday.

“If the Pathways Alliance wants to ‘clear the air,’ let’s start by clarifying what their ad campaign really is: greenwashing,” says Priyanka Vittal, legal counsel for Greenpeace Canada, in a news release. “The Pathways Alliance’s members continue to expand fossil fuel production, their net-zero plan doesn’t even consider all emissions — and it still doesn’t add up to zero.”

“We will continue to speak on behalf of one of Canada’s most important industries and show how we’re addressing the climate challenge.”

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“If the Pathways Alliance wants to ‘clear the air,’ let’s start by clarifying what their ad campaign really is: greenwashing,” PathwaysNetZero greenwashing cdnpoli

Her again?

Hey, Climate Barbie! It’s been a while. Watcha been doin’?

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