At the time Omar was working as a dentist in their native New Zealand while Zane was still studying dentistry on the Gold Coast.
Omar and Zane made their product extra appealing by using high-quality bovine leathers for all their cases while maintaining an accessible price that allowed the brand to scale quickly. The collection has grown from phone cases to include backpacks, handbags, business bags, wallets and notebooks, all of which can be personalised with initials.“Everyone is surprised to see two brothers working together in fashion,” Omar said.
More broadly, the success of Maison de Sabre and competitor The Daily Edited has democratised bespoke luxury by allowing customers to personalise their leather phone cases, luggage tags and handbags for an affordable price. “What brings a smile to my face was when I was in Tokyo for some meetings and seeing customers out and about with our phone case around their neck was an incredibly rewarding experience,” Mr Sabre said.“There are clear nuances between each market: Japan loves cross body bags and the US prefers more handhelds,” Mr Sabre said.
“We were very vocal about why we did it and were incredibly proud of what we were putting out there and not hiding it,” he said.“Backing yourself number one and staying committed to the vision is number two.”The mini boutique occupies prime real estate just a stone’s throw from international luxury brands like Vuitton and Gucci.
What’s the most important document for a kiwi travelling to Aus? A warrant for their arrest in NZ
Well done, but it does kind of sound like the name of a sketchy steam room in Marseilles…