These metals are familiar to jewellers, who are determined not to pass up on the opportunity of giving them a new lease on life.
This represents a real disaster for health and for the environment, but also a considerable financial loss. Because the gold, copper, platinum and silver contained in much of this waste is valued at some US$57bil, and it most often ends up buried or burned. Founded in London in 2023, the brand makes its jewelry by hand in Italy from traditional materials, but also from smartphone circuit boards, USB cables, charging cables and even plugs.
The craftsmanship involved elevates waste to the status of art."Seeing opportunity where others see waste" is core to the brand's philosophy, explain the trio behind the initiative.While the Oushaba brand has placed circularity at the heart of its DNA, it is not the first to have transformed electronic waste into jewelry items.