The company was set up in 2020, and launched its first products earlier this year. To date around €1 million in private funding has been invested. The next step will be an external funding round which will kick off before the end of the year.
Plans are well advanced to move into the Australian market once the necessary regulatory approval has been received, and the company is currently jumping through the necessary hoops with regulators in the US with a view to launching there in the near future. The company also sells B2C through its website.
Daly acknowledges that Blue Pet Co is facing stiff competition in the pet supplements business but says his company’s upfront commitment to sustainability has put it on the radar of big brand retailers conscious of their carbon footprint. There are four products in the current line-up, including GoShine and GoActive pastilles, GoSmile dental sticks and a grain-free energy bar for very active dogs.