UFC, WWE combine to form $21.4B sports entertainment company

- WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.

He also provided some idea of where the focus of the new company will be, saying that it will look to maximize the value of combined media rights, enhance sponsorship monetization, develop new forms of content and pursue other strategic mergers and acquisitions to further bolster their brands. Rumors swirled about who would possibly be interested in buying WWE, with Endeavor, Disney, Fox, Comcast, Amazon and Saudi Arabia’s Public Investment Fund all in the mix. as an attractive target given its global reach and loyal fanbase, which includes everyone from minors to seniors and a wide range of incomes., over the weekend. Last year, WWE booked revenue of $1.3 billion.. It surpassed 16 billion social video views in the final quarter of last year.

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