World Wrestling Entertainment and Endeavor, the parent company that runs mixed martial arts outfit Ultimate Fighting Championship, have confirmed that they will merge to create a $21.4 billion company that will be listed on the New York Stock Exchange.Endeavor will have a 51% controlling interest in the new entity while WWE shareholders will retain a 49% stake in the company, which has yet to be named.
Ari Emanuel, the super-agent who runs Endeavor, will be CEO of the company while WWE boss Vince McMahon will serve as executive chairman. Shares of WWE were trading down by some 6% in pre-market activity on Monday while Endeavor’s stock was trading at around 2.8% higher before the opening bell.
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