Goldman recommends buying call options in these two tech titans before their earnings reports

Goldman Sachs recommends clients buy call options on Apple and Microsoft ahead of each company's earnings reports in two weeks. The firm wrote in a Wednesday note that call options in both tech titans are attractively priced and the firm's company analysts see positive signs into the reports. A call option is a contract to buy a stock at a set price at a set time in the future. The option value increases if the stock price rises above that set price.

bar Microsoft's recent investments into artificial intelligence and integration into consumer facing products has caught Goldman's eye. "Goldman Sachs Software analyst Kash Rangan views MSFT as a prime beneficiary of the secular need for digitization that can see a long-tailed boost from generative AI as it is increasingly incorporated into its product suite," stated the note.

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