How Automation Drives Business Growth and Efficiency - SPONSOR CONTENT FROM SALESFORCE

Summary: Business leaders are under immense pressure to deliver results in the face of market challenges. Automation is an immediate way to improve efficiency and productivity across every department. The technology is no longer a “nice-to-have”; it’s a must-have, because automation tools improve both business and employee performance. And automation can help combat burnout and improve work-life balance, which are critical retention strategies for companies adapting to a shifting labor market.

Prioritizing automation helps business leaders focus on increasing efficiency, improving results, and delivering value.Automation is no longer a nice-to-have; it’s a must-have. Adopting automation is especially useful in challenging economic times. Automation technologies enabled Vonage to simplify quote creation and management, cutting account/phone provisioning time from four days to just minutes, while also reducing the risk of human error.reported that automation gave them more time to deepen relationships with customers and other stakeholders, take on challenging new projects, and learn new skills.

Listen to business partners across the company and work on automation initiatives that will generate the most business value..” Developing an automation strategy in silos, without listening to stakeholders across the business, makes it difficult to choose the right technology and priorities for automation.

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