Chic or a cliche? Western luxury fashion brands tap the Ramadan and Eid market

  • 📰 staronline
  • ⏱ Reading Time:
  • 40 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 75%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

The trend of releasing Ramadan collections in recent years reflects the development of the Middle East into a significant market for fashion brands.

Part of efforts to capture a broader customer base, you can now see abayas and jalabiyas, Ramadan and Eid collections in the windows of luxury fashion brands, Photo: AFP

Top luxury brands from Louis Vuitton to Versace have rolled out handbags and shoes, sunglasses and clothing that varies between sober pastels, florals and embroidered prints., is inspired by the night sky, featuring deep purples and daywear options for men. "I feel happy when we see something like that. It's nice to encourage this if we have the means" to buy, she said, admiring the Dior and Louis Vuitton displays.

"The post-pandemic shift of international luxury spending, the boom in tourism and changing consumer behaviour, new local interest in health and fitness regimes, strong economic prospects and relatively low inflation make the region particularly attractive for brands to invest in," said Euromonitor analyst Marguerite Le Rolland.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 4. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines