SIMON BROWN: I’m chatting with Hetty The Entrepreneur. Hetty, I appreciate your time today. I was introduced to your work last year by a friend who had actually been on some of your services. She referred to you as a ‘monetisation coach’. I’ve got to say at the time I scratched my head, I wasn’t sure. And then I’ve been reading your book, looking at some of your work. Really what you’re doing here is saying to folks, ‘This isn’t rocket science’.
In fact, innovation is not about inventing something new, it’s about taking what already exists and perhaps delivering it better. HETTY THE ENTREPRENEUR: Precisely. It’s also important, first and foremost, to understand for yourself your own objectives in the online space. Are you looking to sell a product or a service? Are you looking to build your personal brand? In other words, you are the commodity itself.
SIMON BROWN: Making the circle bigger, and almost in a sense you can design this around whatever the side hustle is, whatever business you’re putting together. You can design it around your existing life because you’re starting from scratch. If you’ve got a school run with kids, well then you can’t be doing anything between six and seven in the morning.
But likewise, you could have 10 000 people and, if they’re following you for a completely different reason, then they become more difficult to convert. HETTY THE ENTREPRENEUR: Absolutely. For me, running this monetisation agency has been really incredible, because our team is so expansive. It’s not just myself. We’ve got team members from all over the world, and it is literally leveraging the power of the digital space. So even the way in which we work and the way in which we can be efficient has completely been revolutionised.