The end of traditional verification marked the beginning of a radically different information regime on Twitter, one highlighted by almost immediate impersonations of government accounts; the removal of labels previously used to identify Chinese and Russian propaganda; and a scramble by the company to individually re-verify certain high-profile figures such as Pope Francis.
Earlier experiments with changes to verification had led to similar chaos, prompting Twitter to postpone the rollout multiple times. Twitter continued to move forward with its paid verification strategy, however, with the hope of bolstering subscription revenue after seeing a sharp decline in its core ad sales business.
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