Using the features of WhatsApp Business like catalogue, quick replies, cart, broadcast, and others, Temitope has leveraged them to track her customers, deliver quality products and maintain customers’ trust. Despite the challenges faced as an SMB, which includes lack of funding, and the difficulties surrounding recruiting staff with integrity, she has been able to carve a niche for herself by building and sustaining a gifting brand.
To bridge the awareness gap, she started using WhatsApp to showcase her products on her status and gradually attracted customers who loved accessories. Her accessories line includes; fascinators, turbans & Zara caps, tiaras and headbands, flowers, lapels, brooches, and bridal accessories. Oluwalana has used WhatsApp to teach free and paid online training sessions for Nigerians and non-Nigerians, who want to learn about fashion accessories. She has shown them the benefits of starting a business in it, and for every paid training, there is a business class where vital topics such as pricing strategy, among others, are taught.
Female SMBs are playing a critical role in the economic development of Nigeria, with many of them relying on innovative solutions like the WhatsApp Business App, among others, to break barriers to business growth.