Since its first edition in 2018, iCreate Africa, a hub that prioritizes technical skills by organising competitions and exhibitions, has been intentional about its mission to upgrade the profile of skilled professionals in the informal sector. This year is no different as it announces the sixth edition themed ‘The Builders Show,’ with new features.
Jaja argued that jobs in the construction field, such as plumbing, are not sold to our youths because of the negative societal perception. “The Builders Show is a construction skills competition that is aimed at rebranding the trade profession, building and upgrading the profile of trade professionals in the construction industry. Our goal is to create a new class of influencers that will inspire young people to embrace careers in trade, thereby curbing youth unemployment in Nigeria,” said Jaja.
Jaja’s vision aligns with that of Bosch, Berger Paints and GIZ who have all thrown their weight behind the fair.