FTC warns tech companies against AI shenanigans that harm consumers | Engadget

The FTC's guardrails also apply to placing ads within a generative AI application, not unlike how Google inserts ads into its search results."People should know if an AI product’s response is steering them to a particular website, service provider, or product because of a commercial relationship," Atleson wrote."And, certainly, people should know if they’re communicating with a real person or a machine.

Finally, Atleson leveled an unsubtle warning to the tech industry."Given these many concerns about the use of new AI tools, it’s perhaps not the best time for firms building or deploying them to remove or fire personnel devoted to ethics and responsibility for AI and engineering," he wrote."If the FTC comes calling and you want to convince us that you adequately assessed risks and mitigated harms, these reductions might not be a good look.

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