El-Zmetr's teams build relationships with advertisers, including campaign and account managers that are advertisers' go-to contacts. She's responsible for growing Walmart's ad business by meeting advertisers' satisfaction through client services.
At Walmart, he's staffed up the ad business with retail media talent, and rolled out new products that are aimed at putting Walmart's ad business on par with Amazon. For example,to allow small and big brands to equally vie for high ranking through organic results and ads. Pricing for search ads also switched from a first-price auction to a second-price auction, which is how ads are sold on Amazon, eBay, and Instacart.
He has helped build out Walmart's ad business with self-serve tools to work with big and small advertisers. Lehrfeld has also helped He's a veteran digital advertising exec who previously led ad sales for Instacart and is a former Amazon ad exec. At Amazon and Instacart, he helped build relationships with advertising agencies, particularly while at Amazon with big holding companies like WPP and Publicis. He also helped Amazon pitch newer ad formats like programmatic ads and streaming TV.He is a board member of the Ad Council.McWhirter leads sales for emerging advertisers.