'You're Probably Going To Be Replaced' Digital Music Pioneer Issues A Stark Warning For The Industry

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What does a music industry look like in a post-fan, post-genre, post-streaming world? The Orchard co-founder Scott Cohen unveiled his disruptive technology-powered vision at European music conference Eurosonic Nooderslag.

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Love the article tnx for acknowledging fans support for and BTS_twt

Kimnajoon Kimsoekjin min yougie junghosek kim taehyoung jeonjungkook parkjimin bts!!!!

trueehilary this is 🔥🔥 so proud.

Oh, we had already secured tickets when we camped out for a week before their US concerts. We wanted to be as close to the stage as possible because we were all general admission. It's a once in a lifetime opportunity to be close to them. They mean that much to us.

Some kpop fans only knew BTS for being them as a boy band but IT IS MORE THAN THAT 💯 no need to explain everything 💜 BTS_twt

BTS_National KNKOfficial220

thank you for this eye opening article and thank you to everyone, army or not, for making this comment section mostly non-toxic:)

Look, Scot Cohen is a BRAIN în music and not only. Now, we can understand extraordinar development of BTS. Is magic, but a lot of hard work, great talentes and thougth anantgardist! 💜 Thanks!

BTS_twt ARMY

BTS_twt

this is superbly interesting and scarily futuristic 👀

Great article

Love ♥

BTS_Peru Great! BTS_twt is changing everything and they have a loyal fandom that supports them! 💜 Tale note that army is a loyal fandom, not a rabid one 🙄

Love the article!! 👏👏👑✌️💜🎉

Awesome to read this one. 💜

BTS_National ADORABLE KING BTS_twt

BTS_National ADORABLE KING BTS_twt

gingerol95 love love love this article,you used a few choice words in there but other then that thank you for this,it is very informative

doyou_bangtan This article 👏👏👏👏👏

This was a good read. Thank you Forbes

Good read😻💜 Thank U forbes

doyou_bangtan AMAZING ARTICLE

doyou_bangtan BTS_twt 💜

lozzawayne Thank you for featuring us! It has been amazing organising BTS_twt anniversary billboards in London for the past two years! Thank you to all the ARMY from around the world that donated and spread the word! WE PURPLE YOU! 💜💜💜 ~ L

beIIe_twt 'If you ignore them you are in serious trouble. India has a population of 1.3 billion, and many millions of people in India have a good quality of life.'

Great article that worth reading for..

This was very interesting to read ! I thoroughly enjoyed, many of the aspects and perspectives mentioned. 🤔🙌🏼☺️👏🏼 Impressive to say, for me, as an entertainment student.

maarbour

Great article

BTS_twt is the EPITOME of what ORGANIC MUSIC EVOLUTION means... Only_BTS_Can be this RELEVANT & TALKED ABOUT PHENOMENON in the Music Industry that even World Renown Business & Market Leaders, Entreprenurs, Media personalities, The Academe, & Analytical Strategists zeroes-in🎯

Great article but please use a better adjective to describe BTSxARMY fanbase than 'rabid'. I am a 30 Year old woman from India working as a teacher who recognize BTS as the greatest artist of all. Not rabid, please. Thank you.

JeonJungkook_BR Kings

Thanks a lot💜 BTS_twt

badbyekim amo

A good read!!! Thank you🙏 BTSARMY BestFanArmy iHeartAwards Top50FansBTS T50MA2018 BTS_twt

Thank you 💜 only BTS_twt legends 👏👏

qdeoks Facts! BTS_twt

BTSGlobalNoona For all my life i wasnt fan for any singer or band Only BTS_twt made me join fandom and make account on twt and vapp and know what means stream BTS ARE SO SPECIAL

Thank you for having them on your great article

patyJMBTS 🤭The interests of others come first, that way they grow by making the client understand that everything is for them, although it is not. smile

BTS_Fambases BTS & ARMY impact! Industry people know us & discuss us coz there's no one like us. BTS RM said that they're fans of ARMY & we're actually fans of eachother. ARMY are very loyal self driven fans & know what we want & worked hard to achieve it😉BTS_twt

AmorLoveSarang Thank you for this. This fandom is a group of dynamic and passionate people proving that the world is flat. We'll walk with BTS_twt journey for 10years and more.

Not sure how other fandoms are like but BTS ARMY has its own culture borne out of love for BTS_twt & their music. Fans are willing to go beyond cos BTS touched our lives & made a positive impact on us. Thank you for including ARMY & BTS in this article!

BTS__Europe Thank you for the read :)

A really insightful read. Good points about the ever-changing music industry, and how refusing to get with the times historically hasn't worked. I also like the part about the success of single-song releases (in contrast to albums) as well as the rise of AI in the music industry!

It was a pleasure to read this article, thanks a lot👍

👏👏👏👏 only facts

BTS__Europe Interesting read and person. It was informative article, which I really appreciate.👍

💜

I love it 💕

Great article💜

Great article! I really enjoyed it and it was really interesting the future projections for the music business (especially talking about the need of stop focusing only in the 'west' using BTS as the perfect example of it)

Thanks for the article!

lemonadie Great article 💕 thanks

for_ARMYs A great article!thanks💜 Top50FansBTS BTS_twt

for_ARMYs Thank you💜💜

Very interesting read!

Great read! The only issue I have is you referring to our fandom as 'rabid'. 'Loyal' or 'passionate' fandom would be better suited to call us. Thank you!

Thank you very much for the article💜 BTS_twt

Very interesting! Seems BTS_twt and their dedicated fandom are ahead of the game.

hphungkc Great article! My only problem I have is the lack of better terms to describe BTS_twt fanbase. I feel that 'diverse fandom' or even 'Loyal Fans' work better than 'Rabid Fandom' which was used in this article. Thank you.

Thank you💜💜

You're doing great!👏 Thank you so much for useful information.💜👌 BTS_twt

Thank you for this article Bangtan~~~~~~~~💜

While I agree with most of the article. I'd like to point out that since their debut BTS has provided high quality music containing socially conscious lyrics & powerful performances. People don't put free labor like organizing, translating & promotions for just anyone.

I read it actually ! Great article ! Thank you for including BTS 🙏

Boy Meets Evil is less than 200k to reach 40M BTS_twt

msbeatrice_81 Doesn't it make you proud that we are all contributing to this change...I am !!!

Finally a good article,Billb0ard,allkp0p and rec0rding grnny acdemy could never

👏👏👏

TaehyungMyEver1 BTS undeniably making connections worldwide! Thank you for this! It feeds the soul. 💜

love this 💜

This was a very interesting and eye opening article overall thank you for this! (Though I would suggest ditching the term 'rabid' when referring to fandoms because if comes off as very condescending)

Well written article

hphungkc Great!!! Thanks for this article 💜

DarlingSpectrum Thank U for this Article! 💜

Great article

hphungkc Thank you for this amazing article

Thank you for this great article!

Thank you for this incredible article. BTS without doubt is changing the music industry and we hope as a fandom, we can introduce their music to as many as we can.

Thank you for this amazing article!

This article ‘s writer is the most professional journalist:)💜💜😌

World dominatorS 😌💜

great article! thank you!

Very interesting article! Thank you! 👍

Great read! There is no doubt that AI will greatly impact and change the music industry in the coming years. BTS are indeed early adopters to the global music market, reaching ARMYs worldwide not only the western markets. Thank you for mentioning BTS_twt & ARMY in this article.

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