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Estée Lauder, L’Oréal Look to Local Investments to Grow Business in China

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Some of the beauty industry’s biggest players are finding a rocky road to winning shoppers in China. Their response: invest locally.

May 10, 2023 9:00 am ETEstée Lauder is among the multinational beauty companies looking to invest in local brands in China.Some of the beauty industry’s biggest players are finding a rocky road to winning shoppers in China.

Their response: invest locally.
 

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