“The India Online Video Report: Analysis of Consumption, Content & Investment Trends,” from Singapore-based, shows total consumption across the online video sector reached 6.1 trillion minutes for the 15-month period from Jan 2022 to Mar 2023.
That positions India behind Australia, the most developed market in Asia where premium services enjoyed 35% of viewing time, but close to Japan and Korea and ahead of emerging markets in Indonesia, Thailand and Philippines, where the norm for premium VOD share is below 10%.
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