On the face of it, the business might be about fashion, but at the heart of it is data: on its clothing, on what its customers want – and more importantly what they don’t
On the face of it, the business might be about fashion, but at the heart of it is data: on its clothing, on what its customers want – and more importantly what they don’t. “It’s an interesting dynamic; the folks here in Galway get a head start on the day and they’re able to be ‘heads down’ and really focus without being disrupted by New York; then New York comes online midday and they have a good amount of overlap where we’ll do our all-hands company meetings, and team check-ins. Then New York has their heads-down time after the Galway team goes home for the day. So we actually we leverage the time difference strategically.
It also hasn’t escaped the current tech downturn, with the company last year announcing a 24 per cent cut in the number of corporate employees. But it is still recruiting for key roles, and has expanded the scope of the roles it is hiring for in Galway. Initially, software engineering, the focus has also turned to product and data, user experience and mobile engineering, and Rent The Runway now has an internal audit function in Galway.
Another opportunity lies in pitching itself as a sustainable alternative to fast fashion, an increasing consideration as people become more aware of the environmental impact of the fashion industry. Take a look at your wardrobe; unless you operate a disciplined culling process on a regular basis, there’s a good chance that roughly half the clothes there are rarely worn, if ever. The closet-in-the-cloud approach removes that waste.
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