The 2-minute video, posted on the Twitter account for Tesla Asia, is a driver testimonial from a mother of two young children in Singapore. She explains, in English, why she loves her Tesla Model 3, gushing over the design and environmentally friendly features of the roughly $47,000 car.
” The audience had a positive reaction to that comment, prompting him to admit that he “didn’t realize people wanted it that much.” The decision is a complete turnaround for Tesla and Musk. The billionaire CEO has for years suggested there is no need for the company to advertise because he says demand for the vehicles outstrips supply. “Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great,” he said in a 2019 tweet.