More big companies are weighing in on political and social issues. Here's why.

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There is a major shift in corporate America's tone as more big brands sell not only their products, but also their values.

and watched its sales plummet for sending a promotional can to a prominent transgender social media star. And customers in some Target stores have confronted workers and knocked over displays of LGBTQ-supportive merchandise.

"I think they should just focus on selling high-quality goods and services at a reasonable price," he said. One result is a recent boom in right-leaning companies. Black Rifle Coffee Company, for example, is a conservative alternative to Starbucks, and The Daily Wire, a right-leaning media company, is dreaming even bigger with a line of"anti-woke" shaving gear, chocolate bars and eventually, they say, children's programming.

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