Much of this growth is powered by large companies offering coaching services more broadly to their employees. Danone, the France-based food products company, has been working with one provider, CoachHub, to offer this benefit to 250 employees.
Chevron, the American global energy company, has made coaching sessions available to 7,000 of its managers around the world via BetterUp. “Prior to BetterUp, we utilized an assortment of internal coaching resources and multiple external coaching vendors,” explained Rhonda Morris, Chevron’s chief human resources officer. “BetterUp’s virtual coaching model … has matured our coaching culture making it more accessible for all who want it. Coaches no longer have to travel to meet our employees.
Because coaching sessions are inherently private experiences, it can be hard for employers to ensure a focus on the topics that are most important to them. At Chevron, they measure the success each quarter by asking employees to rate the effectiveness of leaders who’ve received coaching. “Leadership Effectiveness is consistently one of our highest scoring categories across our organization,” Morris said.
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