Manchester United could add up to US$2 billion to the club's market value if they make investments to further monetize their global fan base, finance expert Neil Joyce told Reuters on Thursday.
"If you look into how much enterprise value 250 million revenue would generate, you're talking at least one and a half to 2 billion in additional market cap value. "When you look at the success of Manchester City ... it's really given a sense of what's possible in terms of both success on the pitch and off the pitch as well," Joyce said.
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