In an internal memo obtained by The Canadian Press, Sunwing Airlines president Len Corrado said the change will open up markets for the 18-year-old company as well as its workers.
The decision comes the week after WestJet opted to fold budget subsidiary Swoop's operations under its flagship banner. Both moves magnify the major consolidation of the Canadian aviation market that followed WestJet's acquisition of Sunwing's main airline and vacation divisions last month. The shift came five years after Swoop first surfaced as a response to discount rival Flair Airlines' launch in 2017.
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