'Drinkflation' comes for the British pint. Brewers sell weaker beer but don't cut prices | CNN Business

  • 📰 cnni
  • ⏱ Reading Time:
  • 17 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 59%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

Brewers in the United Kingdom are cutting the alcohol content — but not the price — of several of their most popular beers in what’s been described as another example of “shrinkflation'

Greene King, a major UK brewer and pub chain, has cut the ABV, or alcohol content, of its popular Old Speckled Hen pale ale to 4.8% from 5%, a spokesperson for Greene King told CNN. In March, the country’s oldest brewer, Shepherd Neame, slashed the ABV of its bottled Spitfire and Bishops Finger ales to 4.2% and 5.2% respectively, from 4.5% and 5.4%, a spokesperson said.

” The spokesperson also said the brewer had seen “significant increases” in the cost of its raw materials, such as energy and glass, and had, as a result, increased the prices on all of its beers. In January, Dutch brewer Heineken lowered the ABV content of Foster’s larger — which it sells in the UK — to 3.7% from 4%.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 326. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines