How Kevin Hart’s Hart House plans to grow the market for plant-based fast food

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Comedian Kevin Hart’s startup restaurant chain has grown to four locations in 10 months, with more on the way.

Hart House aims to be a disruptor in the fast food world in ways both small and large.

The newest location will have its grand opening on Wednesday, June 21, in a former Coffee Bean & Tea Leaf store on Figueroa Street.Hart House came about because the comedian wanted to share the benefits of a plant-based diet, Hooper said in a phone interview. Hart House serves the basics: burgers, chicken sandwiches, chicken tenders and shakes, all without animal protein.

By comparison, Byrd said, “When you’re talking about the plant-based market, you can easily spend $25-$30 to get it done.”“I have always wanted the opportunity to really build what I saw as the future of the quick service space within restaurants,” he said. The Figueroa restaurant that opens Wednesday is smaller, with fewer inside seats, aiming for foot traffic from college students at nearby USC.

 

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