DraftKings had agreed to pay $195 million for the sportsbook on that date, but the actual cost is much higher when adding in the massive price of PointsBet’s four-year $250 million advertising deal with NBC.expected for PointsBet in April, three weeks before Fanatics’ initial agreement.
“While the company would have been fine without the acquisition, moving faster in the current environment is likely better, and the PointsBet deal allows Fanatics to move at maximum speed.”These would include New York, New Jersey, Pennsylvania, Colorado, Illinois, Indiana, Kansas, Louisiana, Michigan, Virginia and West Virginia.
The apparel-turned-sports-betting company is already licensed and in beta testing in Massachusetts, Maryland, Ohio and Tennessee.exclusively reported that DraftKings and Fanatics secretly held merger talksBillionaire business magnate and Fanatics founder Michael Rubin and DraftKings CEO Jason Robbins went from near teammates to enemies in a matter of a few years, with Rubin coming up victorious this time.