Mushroom Group Launches Events and Touring Company MG Live

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Mushroom Group unveils the new events and touring specialist MG Live.

“The consolidation that we’re looking at across a number of different areas of the group,” he explains, “you’ll see a number of other things over the next six to 12 months which will really drive greater success, ensure we’re combining our strengths and, really, allow myself and the other leaders of the group to better manage all the different businesses that are part of Mushroom.”

Those businesses number more than two-dozen affiliates active in every conceivable area of the music and entertainment industries, from touring to publishing, merch and marketing services, venues, exhibition and events production, neighboring rights, branding, labels, talent management and more.

The MG Live touring slate for the months ahead includes Robbie Williams and the Chicks performing at a day on the green, plus Fridayz Live and Boiler Room events, as well as tours by 070 Shake, The Teskey Brothers, DMA’S, Valley and Earl Sweatshirt.

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