This was revealed by Mishaya Chettiar, executive head of Everything.Insure, in a video interview with ITWeb TV.
“It officially launched to the public late last year. We started doing some advertisements in February this year and we have a full marketing plan rollout for the rest of this year.”According to Chettiar, Everything.Insure is a digital insurance marketplace. “We don’t just do personal insurance; we do business insurance, pets, funeral – all categories of insurance. You go on the platform, answer a few questions and you will be presented with multiple quotes from the top insurers.
Earlier this year, Everything.Insure launched a social media series to educate consumers about the insurance industry, including posts about how it differs from other insurtech firms and traditional brokers. In the video, the company explained the differences between Everything.Insure and Hippo. “We were trying to help people understand the difference between us and the various players in the insurance industry.”“That wasn’t our intention though. We are not trying to form any enemies or ruffle any feathers; we are just trying to be an advocate for the consumer. We are agnostic, we don’t care which insurer you buy from; we just want to help you understand what you are buying and give you more options. And if a few people get offended along the way, we are on the side of the consumer.