Concerned about negative repercussions, some companies have stopped sharing their net zero goals — which prevents the public from understanding the full press toward renewable energy that needs to take place.Wouldn’t you think a company that has set green goals would want its customers to know it? Not so fast. A new trend is emerging in the business world in which companies have zero emissions targets but decide not to make them public.
A plastic water bottle with labeling that boasts its natural source, for example, is doing more environmental harm than good — the bottled water industry’s global success comes at a huge environmental, climate and social cost, according to aHow is greenwashing different than greenhushing?, businesses exaggerate their commitment to sustainability. Claims in these cases are hyperbolic in order to assuage an increasingly bio-conscious consumer base.
However, many of these companies aren’t transparent about their zero emissions efforts — they’re staying quiet about climate goals and progress.by South Pole, the climate consultancy and carbon offset developer, revealed that nearly a quarter of surveyed global climate leaders “will not be publicizing their achievements and milestones in the climate space beyond the bare minimum or as required.