JSE-listed food producer Tiger Brands is doing more to push its products into the multibillion-rand revenue-generating informal traders’ market by strengthening its distribution networks and advertising in these areas. The company on Wednesday unveiled its route-to-market strategy which is strongly anchored on relationships with wholesalers and midi-wholesalers in the township economy.
I think the biggest issue is around disposable income and how we [address that],” route to market manager Garth Fraser tells Moneyweb. Read:Retailers going backwards as SA consumers buckle “We are able to answer these questions from different pack sizes. Whether it’s a 500g bag of rice or 10kg of maize, it depends on the [consumer’s] affordability.
Nigeria Nigeria Latest News, Nigeria Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tiger Brands goes after spaza market with more servicesConsumer goods giant plans to increase marketing and supply of its products at spaza stores to drive demand in cash-flush informal economy
Source: BDliveSA - 🏆 12. / 63 Read more »