Not everyone is equally affected by what other people think; however, the majority seems to be somewhat easily influenced. For example, when it comes to buying products, as much as 95% of consumers take reviews into consideration, according to. Nearly half of buyers trust online reviews to the same level they would a personal recommendation.
But reviews can influence not only people’s buying decisions, but the way they evaluate other things, such as businesses as well. Recent data revealed that nearly three-in-four people say positive reviews increase their trust in a company, while negative ones can make as much as 94% of customers avoid certain businesses.pointed out that consumers typically write reviews when their experience with the company evokes a heightened emotional response, whether it’s a positive or a negative one.
Nowadays, it’s pretty safe to assume that people are somewhat easily influenced. With the rise of social media and influencers, they tend to follow certain trends and are inclined to try out something they saw others do, buy, eat, etc.