Back in business: 'BarbenHeimer' perks up Philippine cinemas

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Barbie grosses nearly P300 million in the Philippines as Hollywood movies attract cinema patrons and bring life back to theaters in the country.

Globally, the movie is on track to be the 6th biggest Warner Bros. movie of all time, the Philippine office said in an email response to Rappler. worldwide since it debuted on July 21. The fantasy-comedy movie has so far grossed $459 million from theaters in North America plus $572 million overseas, the company said in a Reuters report.opened on the same day in over 150 cinemas.

“With both movies promising the audience deep viewing satisfaction – not just of the usual entertainment and story plot – Barbenheimer became a huge phenomenon in the Philippines,” said SM Cinema, the Philippines’ largest cinema operator, in an email response to Rappler. “Both titles are doing very well and has helped increase mall traffic,” Robinsons Land, among the top 4 cinema operators in the Philippines, told Rappler also in an email response. , there were marketing gimmicks in malls to encourage people to watch the film.

BARBIE BOX. A woman in a giant Barbie toy box gets her photo taken at the Robinsons Galleria in Quezon City on August 3, 2023, the second week of the film’s showing in Philippine cinemas. Isagani de Castro Jr./Rappler Among these were putting up large Barbie toy boxes where people can have their photos taken, and setting up Barbie toy exhibits. The color of the day is 💖BARBIE PINK💖. Happy

 

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