​​IMDA announces a US$3.6mil fund to support Singapore’s media industry to adopt virtual production

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​​IMDA announces a US$3.6mil fund to support Singapore’s media industry to adopt virtual production
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IMDA announced the launch of a US$3.6 million Virtual Production Innovation Fund to ensure competitiveness of Singapore's media industry

Will invest in production, capability development for S’pore enterprises

The agency notes that virtual production technology uses LED screens to display realistic background environments for television or movie scenes powered by video game engines so that the camera is able to capture actors and visual effects in real-time. IMDA said virtual production will transform the creative process of storytelling as storytellers can recreate locations from the past or any imaginable environment, allowing them to produce content that we were not able to before.

The agency said fifteen Singapore media lecturers, trainers and industry professionals will receive hands-on training at NFTS’s virtual production facilities as well as attend lectures conducted virtually from December 2022 to April 2023. IMDA said it will also support local companies to experiment with virtual production to realise their creative vision for short-form content, such as music videos, short films, brand commercials, amongst others. go.gov.sg/vpinnovationcallThese proposals will be evaluated based on their creative appeal and ability to best use virtual production technology to bring their project’s creative vision to fruition, it added.

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